4 Paws Lodge

Presenting work from my time as the Marketing Manager at 4 Paws Lodge in Fishers, IN.

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Roles include:

• Design and execute regional social media strategy to 5,000 followers, tripling follower count over a year and reaching 100,000 accounts across Facebook, Instagram, and TikTok

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• Analyze social media trends and business attributes to create a comprehensive and constantly evolving content calendar and brand identity

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• Use Google Analytics, Meta Business Suite, and SEO tools to analyze performance across all platforms by tracking metrics including engagement, conversion rates, social sharing, social buying, and click-through

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• Produce and deliver stylistic email campaigns containing promotional content, newsletters, and other information to a contact list of over 4,000 clients

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• Obtain free television advertisement through correspondence with a regional news station to promote the business and upcoming 2-year anniversary festival